I didn’t start in strategy.
I started in surface.
I’m Chenelle — also known as Abena.​
INTP. Virgo. Enneagram 5.​
A strategist by nature, a systems thinker by instinct — and a Mama to X.
The moment I realised I wasn’t broken - just untranslated
I didn’t begin in strategy. I began in fashion.
I studied Fashion Promotion, drawn to aesthetics, storytelling, and visual identity. But the industry itself felt hollow — all surface, little substance. It took time to realise the disconnect wasn’t failure. It was misalignment.
Everything changed when I discovered personality systems.
For the first time, I felt understood.
Given language for how my mind actually works.
That understanding became foundational — not just personally, but professionally.
From Fashion to frameworks
From there, fashion became a gateway — not a destination.
Into brand strategy, consumer psychology, and anthropomorphic brand thinking: understanding brands as living entities with behavioural patterns, not just visual identities.
I later deepened this work through Marketing & Brand Management, refining my focus on how meaning, identity, and decision-making intersect.
Strategy is my natural terrain —
a place where logic anchors intuition, and structure gives expression somewhere to land.
Authenticity isn’t aesthetic - it’s architecture
Authenticity, to me, isn’t aesthetic.
It’s architectural.
You cannot build an aligned life, brand, or organisation
without understanding who you are at your core.
That belief is what gave rise to AVAMA Branding.
My work helps founders, leaders, and teams translate inner truth into external clarity — using frameworks, systems, and symbolic intelligence to create brands that are coherent, grounded, and alive.
I don’t create identities.
I help reveal them — then build the structure that allows them to endure.
